ProjectMar 17, 2018
Silversea Cruises has been recognized as the gold standard in luxury cruising, acclaimed both for its legendary European lifestyle and global reach of destinations.
Having tried eLearning on a shared website,
Silversea was looking to implement their own platform that reflected the ultra-luxurious nature of their cruises and to immerse a trade audience in the brand.
A key consideration for Silversea was being able to build and add content using their in-house team as their product develops.
Silversea now has a fully responsive online training programme for travel agents in the UK and Australia.
The content has been designed to provide agents with an interactive and visual learning tool, bringing the product to life.
The easy-to-use CMS has allowed their marketing team full control over the content creation of new modules and provided access to their database for further incentive and promotion marketing.