Silversea
Silversea Cruises — the gold standard in luxury cruising, blending legendary European lifestyle with a global reach of exquisite destinations.
Overview
Silversea Cruises is renowned worldwide for offering ultra-luxurious cruise experiences that capture the essence of European elegance and adventure on the seas. Their brand appeals to a discerning clientele who expect excellence at every touchpoint.
The Challenge
Silversea had previously experimented with an eLearning platform hosted on a shared site but sought a dedicated, branded training environment that would embody the luxury and exclusivity of their cruises. The platform needed to deeply engage travel trade professionals and deliver a seamless, immersive experience aligned with Silversea’s premium image.
Another critical requirement was the ability for Silversea’s internal marketing team to independently manage and add content as their product line evolved — without relying on external developers for every update.
The Solution
Working with Mogul, we developed a fully responsive, bespoke online training platform targeted at travel agents in both the UK and Australia. The solution offers:
- An interactive, visually-rich learning experience that brings Silversea’s luxury product range to life.
- An intuitive content management system (CMS) empowering the Silversea marketing team to create and update modules independently.
- Access to backend databases supporting incentive programs and marketing campaigns, ensuring data-driven promotions.
- Responsive design ensuring seamless usability across devices — from desktop to tablet and mobile.
Your Role
I was responsible for the backend development, creating secure and scalable API endpoints that power the platform's core functionalities, including user management, content delivery, and integration with marketing databases. Ensuring the CMS was robust yet flexible to enable in-house content control was a key focus.
Key Features
- Backend API development
- CMS for content management
- Responsive, interactive UI
- Data integration for marketing and incentives
Tools Used
PHP · CakePHP · RESTful APIs · Responsive Web Design