Visit California
Project
Visit California is a non-profit organization with a mission to develop and maintain marketing programs, in partnership with the state’s travel industry.
Overview
Building an engaging, informative and exciting sales mission for almost 20 distinct destinations and attractions is no easy task, but one which Black Diamond relishes.
With separate, dedicated tracks for travel trade and PR, in the summer of 2015 we put together a week of meetings, events, networking opportunities and training sessions across three different locations in the UK & Ireland for the Visit California UK & Ireland Sales Mission.
Using our extensive contacts, we ensured key members of the travel trade and PR attended our events and meetings, to guarantee that delegates on both tracks were able to achieve maximum return on investment.
Results
The Visit California Sales Mission continues to offer a huge amount of value to both guests and delegates.
Feedback received from mission participants highlights the preparation, attention to detail and dedication to go above and beyond for our clients which ensure its continued success.
